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Books that teach you how to make money online

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Books that teach you how to make money online

There’s certainly an art to successfully offering items online.

And if you haven’t done it previously, you will face a huge knowing curve.

==> CLICK here to get your FREE copy

So instead of starting from scratch, I recommend learning from someone who has done it.

DotCom Secrets Review

Last updated: July 6, 2018

Russell Brunson’s DotCom Secrets is a remarkable read filled with practical guidance on developing high converting sales funnels. A should read for any online marketer.

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Someone who has actually created an effective online company and can credibly explain what works and exactly what does not.

One of these people is Russell Brunson, and in this evaluation, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was published back in 2015, I still discover that the majority of the strategies that Russell talks about in this book still are true today.

It contains a lots of actionable suggestions and if you’re looking to offer anything online, I actually suggest that you grab a copy of this book and keep it as a recommendation.

DotCom Secrets Schedule CoverThe book is only 254 pages long, and Russell has an extremely captivating, interesting style that makes the book and easy read.

He fills the pages with examples and stories of his own company, and he does a truly an outstanding task discussing the different “secrets” that are inside the book.

At the time of this post, the book has a 4.5-star score with more than 500 reviews on Amazon.

Books that teach you how to make money online

Who is Russell Brunson?

For those of you who are not familiar with him, Russell Brunson is an extremely successful online entrepreneur. He started his very first business in college (selling potato weapon DVDs) and he’s offered whatever from shakes, t-shirts, and supplements.

He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.

He also developed an entire community around the software that includes books (like DotCom Secrets), details products, and live occasions.

As a result of this, he’s made over 206 millionaires who become part of his exclusive 2 Comma Club.

According to Forbes, Etison, LLC is now a 360 million dollar company. And more impressively, it was entirely self-funded.

While I don’t know Russell personally, he did function one of the websites I developed called DropMyLink in among his videos a long time back.

I’ve constantly remembered him due to the fact that of that, and he is among the couple of internet characters I still follow to this day.

Books that teach you how to make money online

A look inside DotCom Secrets

Area 1: Ladders and Funnels

To start the book Russell presents you to the concept of the worth ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in rising order of rate.

DotComSecrets – Value Ladder Diagram

Preferably, you would like to offer individuals your best, most costly product? It’s unlikely someone would buy that from you if they didn’t know who you were.

With a worth ladder, you can offer something to individuals at a lower cost point, where they are more willing to take out their wallets.

Then when you show the worth you can actually supply, you’ll get a certain percentage of purchasers going up your ladder to acquire your more pricey, however more value-packed items.

Russell then introduces the idea of a sales funnel. This is the online process you need to setup to have customers rise the levels of your value ladder.

This is just a fast introduction as remainder of the book enters into more detail about the strategy and psychology for developing out your sales funnels.

Section 2: Your Interaction Funnel

The next area is all about communicating with your audience.

Russell talks about producing an Appealing Character.

This is all about developing an online persona that will bring in people to you and help you build a following. These are your devoted fans who will be the ones to rush out to purchase your products.

Books that teach you how to make money online

There are 4 elements you require for an appealing character:

Having a backstory.
The capability to speak in parables.
Having the ability to share your character defects.
Is a polarizing figure.
DotComSecrets – Appealing Character

Russell explains about each and shares a number of examples to assist comprehend exactly what he suggests.

The 2nd half of the chapter explains two of the most reliable e-mail marketing strategies for keeping your list engaged.

The first is called the Soap Opera Series Its function is to help you bond your new leads with your attractive character. The key idea behind this series is to keep each e-mail open-ended and amusing.

DotComSecrets – Daytime Drama Series

By doing this your subscribers will WISH TO open every one of your e-mails.

Russell shares among the 5 email daytime soap series that he utilizes, and he discusses his thinking behind each email so you can adjust them to your own sequence.

The next e-mail strategy is the Daily Seinfeld Sequence. These are the emails you have to be sending to preserve your relationship with your customers.

Seinfeld Sequence.

Due to the fact that if you don’t connect with your list on a regular basis, they are going to ignore you and your future marketing efforts will reduce in efficiency.

Books that teach you how to make money online

Exactly what makes the day-to-day Seinfeld emails work is that they are entertaining. Each e-mail is 10% content and 90% entertainment. Start doing this and you will see your open rates, click rates, and conversations considerably increase.

Section 3: “Funnelology”.

The third section of DotCom Secrets is all about funnel basics and the techniques behind an effective funnel.

One of the important points that Russell highlights here is that you shouldn’t start from scratch when creating a funnel. It’s highly likely that people in your target audience have currently developed successful sales funnels. So leverage their experience when creating your very own.

To do this, Russell highlights the 5 elements of any effective campaign, and he teaches you the best ways to reverse engineer your rival’s funnels.

Next, Russell enters into the 7 phases of a funnel.

DotComSecrets – 7 Phases of A Funnel.

Here’s a quote from Russell that highlights why you have to understand each phase:.

” The genuine difference in between having a six-, seven-, and even eight-figure organisation is whether you comprehend the stages of a funnel and can successfully generate income from the various points along the line”.

One of my greatest takeaways in this area was the significance of establishing a pre-frame. To optimize your success, you need to properly set your visitor’s mindset prior to every step of your sales funnel.

To do this, you will need to know your traffic’s temperature level so you can develop the proper pre-frame bridge.

Then you have to qualify your subscribers, buyers and your VIP purchasers (the big spenders!).

Comprehending (and implementing) all these actions will help you get the most value possible from each subscriber, while likewise delivering them optimal value.

The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a set of lego blocks.

Creating a funnel for your service is a matter of blending and matching the various blocks together.

Area 4: Funnels and Scripts.

I found area 4 to be the genuine gem of the book. This is where Russell goes into detail about a few of his finest sales funnels.

We discover the psychology he utilizes behind each funnel and how they work. Most helpful of all, he provides you with fill in the blank design templates so you can carry out each funnel for your own service.

He likewise reviews the particular guidelines he uses for structuring the perfect One Time Offer (OTO). This is important since the OTO’s are where you truly make the real make money from your funnel.

The seven funnels he goes into are the:.

Two Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
Continuity Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Product Launch Funnel.
High Ticket, 3 Step application Funnel.
What I like is that these funnels are based on Russell’s own real-world experience with them.

The 2 Step– Free plus shipping funnel is the precise very same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.

It’s type of funny. He developed a funnel to offer ClickFunnels, utilizing ClickFunnels. It’s a terrific example of consuming your very own pet food.

2 Action Free Plus Shipping Funnel.

Area 5: ClickFunnels.

The last area of DotCom Secrets is essentially a brief advertisement for ClickFunnels. As discussed previously, it’s the software for creating the types of sales funnels that Russell has actually been teaching you in the book.

There’s very little meat to this last section, however you can read my ClickFunnels review here for a more comprehensive take a look at how it works.

How can you make money with DotComSecrets?
Obviously, the most direct way to make money with this book is to carry out the techniques inside.

The section on developing an Attractive Character and using Soap Opera Sequences and Seinfeld emails can be used by any online service.

And if you offer anything online then executing any of the funnels in the book will certainly enhance your earnings.

I pointed out earlier that DotCom Secrets is part of the ClickFunnels community which has one of the very best affiliate programs I’ve belonged of. Check out part 1 of my ClickFunnels Affiliate Overview of see why I believe so.

So you can likewise promote DotCom Secrets as an affiliate also. While you won’t make any commission on the front end sale, you will cookie anyone who purchases the book through your link. And if they buy anything on the backend you will get 40% of anything they buy in the future.

This is substantial since you are leveraging Russell’s own funnel. It’s been time checked and you know it works.

DotCom Secrets Prices.
The paperback edition of DotCom Secrets is presently offering on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.

Russell is also offering the book for totally free if you purchase directly from his website. You’ll simply have to pay shipping and handling which comes out to $7.95.

I advise purchasing from his site since this allows you to see his 2-step Free plus delivering funnel in action. You get a first-hand look at how the funnel works, and the worth he offers as you go through his funnel.

As Russell discusses in the book, you should always aim to re-engineer successful funnels, and this is a fantastic method to do that.

Final Thoughts.
I truly delighted in reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I stumbled upon one I would go back and think how I might integrate the idea into my own organisations.

As Russell stresses, this book is a playbook. It’s implied to be read multiple times.

Final Thoughts

Read it the first time to obtain that initial understanding, and then start using it as a recommendation as you begin executing each of the techniques.

Overall, if you do any selling online, I highly advise that you pick up a copy. I ensure you that will learn something from it.

** Disclaimer some of the links on this page are affiliate links for DotCom Secrets

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