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Books that teach you how to make money


Books that teach you how to make money

There’s absolutely an art to effectively selling items online.

And if you haven’t done it previously, you will face a big knowing curve.

==> CLICK here to get your FREE copy

So instead of starting from scratch, I recommend learning from somebody who has actually done it.

DotCom Secrets Evaluation

Last updated: July 6, 2018

Russell Brunson’s DotCom Secrets is a remarkable read filled with practical recommendations on creating high converting sales funnels. A need to check out for any online marketer.

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Somebody who has actually created an effective online organisation and can credibly describe what works and what does not.

Among these individuals is Russell Brunson, and in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was published back in 2015, I still find that the majority of the methods that Russell talks about in this book still apply today.

It contains a lots of actionable advice and if you’re seeking to offer anything online, I really suggest that you grab a copy of this book and keep it as a recommendation.

DotCom Secrets Schedule CoverThe book is just 254 pages long, and Russell has a really captivating, interesting design that makes the book and easy read.

He fills the pages with examples and stories of his own business, and he does an actually an exceptional job explaining the various “secrets” that are inside the book.

At the time of this post, the book has a 4.5-star score with more than 500 reviews on Amazon.

Books that teach you how to make money

Who is Russell Brunson?

For those of you who are not familiar with him, Russell Brunson is an extremely successful online business owner. He started his first company in college (selling potato weapon DVDs) and he’s offered whatever from shakes, tee shirts, and supplements.

He co-founded Etison LLC, where they released the hugely effective ClickFunnels software application.

He likewise developed an entire community around the software application which includes books (like DotCom Secrets), info items, and live events.

As an outcome of this, he’s made over 206 millionaires who belong to his unique 2 Comma Club.

Inning accordance with Forbes, Etison, LLC is now a 360 million dollar business. And more remarkably, it was totally self-funded.

While I do not know Russell personally, he did feature one of the websites I produced called DropMyLink in one of his videos a long period of time earlier.

I have actually constantly remembered him since of that, and he’s one of the few internet personalities I still follow to this day.

Books that teach you how to make money

A look inside DotCom Secrets

Area 1: Ladders and Funnels

To begin the book Russell presents you to the principle of the value ladder. This is a visual mapping of all the products/services you can provide to your dream customer, in rising order of price.

DotComSecrets – Value Ladder Diagram

Preferably, you want to sell people your best, most costly product right? It’s unlikely somebody would purchase that from you if they didn’t understand who you were.

With a value ladder, you can use something to people at a lower price point, where they are more ready to pull out their wallets.

Then once you demonstrate the value you can actually offer, you’ll get a specific percentage of purchasers climbing your ladder to purchase your more pricey, however more value-packed items.

Russell then introduces the idea of a sales funnel. This is the online process you have to setup to have clients ascend the levels of your value ladder.

This is just a quick intro as rest of the book enters into more information about the method and psychology for constructing out your sales funnels.

Section 2: Your Communication Funnel

The next section is all about interacting with your audience.

First, Russell speaks about producing an Attractive Character.

This is all about developing an online persona that will attract individuals to you and assist you develop a following. These are your loyal fans who will be the ones to hurry out to purchase your items.

Books that teach you how to make money

There are 4 components you require for an attractive character:

Having a backstory.
The capability to speak in parables.
Having the ability to share your character flaws.
Is a polarizing figure.
DotComSecrets – Attractive Character

Russell explains about each and shares numerous examples to help understand exactly what he means.

The second half of the chapter describes two of the most reliable email marketing methods for keeping your list engaged.

The very first is called the Daytime soap Series Its purpose is to assist you bond your new leads with your attractive character. The crucial idea behind this series is to keep each email open-ended and entertaining.

DotComSecrets – Daytime Drama Sequence

By doing this your subscribers will WISH TO open every one of your emails.

Russell shares one of the 5 email daytime soap sequences that he uses, and he describes his believing behind each e-mail so you can adjust them to your very own series.

The next e-mail technique is the Daily Seinfeld Series. These are the e-mails you have to be sending out to preserve your relationship with your customers.

Seinfeld Series.

Because if you don’t engage with your list regularly, they are going to forget about you and your future marketing efforts will reduce in efficiency.

Books that teach you how to make money

What makes the everyday Seinfeld e-mails work is that they are amusing. So each e-mail is 10% content and 90% home entertainment. Start doing this and you will see your open rates, click rates, and conversations considerably increase.

Area 3: “Funnelology”.

The third area of DotCom Secrets is everything about funnel principles and the strategies behind a successful funnel.

Among the essential points that Russell highlights here is that you should not go back to square one when creating a funnel. It’s highly likely that people in your target audience have actually currently created successful sales funnels. So leverage their experience when creating your very own.

To do this, Russell highlights the 5 aspects of any effective project, and he teaches you ways to reverse engineer your competitor’s funnels.

Next, Russell goes into the 7 stages of a funnel.

DotComSecrets – 7 Stages of A Funnel.

Here’s a quote from Russell that highlights why you have to understand each stage:.

” The genuine distinction in between having a 6-, 7-, or even eight-figure company is whether you understand the stages of a funnel and can effectively monetize the various points along the line”.

Among my greatest takeaways in this area was the importance of setting up a pre-frame. To maximize your success, you need to appropriately set your visitor’s state of mind prior to every action of your sales funnel.

To do this, you will have to know your traffic’s temperature level so you can develop the proper pre-frame bridge.

You require to qualify your subscribers, buyers and your VIP purchasers (the big spenders!).

Comprehending (and carrying out) all these actions will help you get the most worth possible from each subscriber, while likewise providing them maximum worth.

The last part of this area, Russell goes over the twenty-three foundation of a funnel. He likens creating a funnel to having fun with a set of lego blocks.

Developing a funnel for your organisation is a matter of mixing and matching the different blocks together.

Section 4: Funnels and Scripts.

I discovered area 4 to be the genuine gem of the book. This is where Russell explains about a few of his best sales funnels.

We discover the psychology he utilizes behind each funnel and how they work. Then, most practical of all, he offers you with fill in the blank templates so you can execute each funnel for your own service.

He also reviews the specific guidelines he utilizes for structuring the perfect One Time Offer (OTO). This is essential due to the fact that the OTO’s are where you actually make the true benefit from your funnel.

The 7 funnels he goes into are the:.

Two Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
Continuity Funnel.
The Perfect Webinar Funnel.
Undetectable Funnel Webinar.
Item Release Funnel.
High Ticket, Three Step application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.

The Two Step– Free plus shipping funnel is the exact same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.

It’s kind of amusing. He built a funnel to sell ClickFunnels, using ClickFunnels. It’s a fantastic example of consuming your very own pet food.

2 Step Free Plus Shipping Funnel.

Section 5: ClickFunnels.

The last section of DotCom Secrets is generally a short advertisement for ClickFunnels. As discussed previously, it’s the software for producing the kinds of sales funnels that Russell has actually been teaching you in the book.

There’s not much meat to this last area, but you can read my ClickFunnels examine here for a more comprehensive look at how it works.

How can you generate income with DotComSecrets?
Obviously, the most direct method to make money with this book is to implement the strategies inside.

The section on creating an Appealing Character and using Soap Opera Series and Seinfeld emails can be used by any online company.

And if you offer anything online then executing any of the funnels in the book will absolutely improve your earnings.

I mentioned previously that DotCom Secrets is part of the ClickFunnels ecosystem which has one of the best affiliate programs I’ve been a part of. Read part 1 of my ClickFunnels Affiliate Overview of see why I think so.

You can also promote DotCom Secrets as an affiliate. While you won’t earn any commission on the front end sale, you will cookie anyone who purchases the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.

This is big because you are leveraging Russell’s own funnel. It’s been time checked and you know it works.

DotCom Secrets Prices.
The paperback edition of DotCom Secrets is currently offering on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.

Nevertheless, Russell is also using the book free of charge if you buy directly from his website. You’ll just need to pay shipping and handling which comes out to $7.95.

I advise buying from his website since this permits you to see his 2-step Free plus delivering funnel in action. You get a first-hand take a look at how the funnel works, and the worth he offers as you go through his funnel.

As Russell mentions in the book, you must constantly try to re-engineer successful funnels, and this is an excellent method to do that.

Last Thoughts.
I truly delighted in reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I discovered one I would go back and think how I might integrate the principle into my own businesses.

As Russell stresses, this book is a playbook. So it’s indicated to be checked out numerous times.

Final Thoughts

Read it the very first time to obtain that preliminary understanding, and after that start using it as a reference as you start implementing each of the methods.

In general, if you do any offering online, I extremely recommend that you pick up a copy. I ensure you that will discover something from it.

** Disclaimer some of the links on this page are affiliate links for DotCom Secrets

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