dot com secrets book review
There’s absolutely an art to successfully offering items online.
And if you haven’t done it previously, you will deal with a huge learning curve.
Instead of starting from scratch,
I advise learning from someone who has done it.
DotCom Secrets Review
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is an interesting read filled with useful guidance on developing high converting sales funnels. A must read for any online marketer.
Somebody who has actually produced an effective online company and can credibly discuss what works and exactly what doesn’t.
Among these people is Russell Brunson, and in this evaluation, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
Exactly What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still discover that most of the strategies that Russell discuss in this book still apply today.
It consists of a lots of actionable advice and if you’re planning to offer anything online, I truly recommend that you get a copy of this book and keep it as a referral.
DotCom Secrets Book CoverThe book is just 254 pages long, and Russell has a really charming, interesting style that makes the book and easy read.
He fills the pages with examples and stories of his own organisation, and he does an actually an excellent task discussing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star ranking with more than 500 reviews on Amazon.
dot com secrets book review
Who is Russell Brunson?
For those of you who are not familiar with him, Russell Brunson is a highly effective online entrepreneur. He began his first service in college (selling potato gun DVDs) and he’s sold whatever from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they introduced the extremely successful ClickFunnels software.
He likewise developed a whole environment around the software that includes books (like DotCom Secrets), info items, and live events.
As a result of this, he’s made over 206 millionaires who belong to his unique 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar company. And more impressively, it was totally self-funded.
While I don’t know Russell personally, he did feature one of the websites I produced called DropMyLink in one of his videos a long period of time ago.
I have actually always remembered him since of that, and he is among the couple of internet personalities I still follow to this day.
dot com secrets book review
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell introduces you to the idea of the worth ladder. This is a visual mapping of all the products/services you can use to your dream customer, in rising order of rate.
DotComSecrets – Value Ladder Diagram
Ideally, you would like to sell individuals your finest, most expensive product? But it’s not likely somebody would purchase that from you if they didn’t understand who you were yet.
With a worth ladder, you can offer something to people at a lower rate point, where they are more going to take out their wallets.
As soon as you demonstrate the value you can in fact offer, you’ll get a specific percentage of buyers climbing up your ladder to purchase your more expensive, however more value-packed products.
Russell then presents the idea of a sales funnel. This is the online process you need to setup to have consumers rise the levels of your worth ladder.
This is just a fast introduction as remainder of the book goes into more information about the method and psychology for building out your sales funnels.
Section 2: Your Interaction Funnel
The next area is all about communicating with your audience.
First, Russell speaks about producing an Appealing Character.
This is all about developing an online personality that will attract individuals to you and assist you develop a following. These are your loyal fans who will be the ones to rush out to buy your items.
dot com secrets book review
There are 4 elements you need for an attractive character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character flaws.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell explains about each and shares a number of examples to help comprehend what he means.
The 2nd half of the chapter describes 2 of the most reliable email marketing strategies for keeping your list engaged.
The first is called the Daytime drama Series Its purpose is to assist you bond your brand-new leads with your attractive character. The crucial idea behind this series is to keep each email open-ended and entertaining.
DotComSecrets – Soap Opera Series
By doing this your subscribers will WANT to open each of your emails.
Russell shares among the 5 email daytime soap series that he uses, and he describes his thinking behind each email so you can adjust them to your own sequence.
The next email strategy is the Daily Seinfeld Series. These are the e-mails you have to be sending out to maintain your relationship with your subscribers.
Due to the fact that if you do not interact with your list regularly, they are going to forget about you and your future marketing efforts will decrease in effectiveness.
dot com secrets book review
Exactly what makes the day-to-day Seinfeld e-mails work is that they are amusing. So each e-mail is 10% material and 90% entertainment. Start doing this and you will see your open rates, click rates, and discussions significantly increase.
Area 3: “Funnelology”.
The third area of DotCom Secrets is everything about funnel basics and the techniques behind a successful funnel.
One of the important points that Russell emphasizes here is that you shouldn’t go back to square one when creating a funnel. It’s highly most likely that people in your target audience have actually already produced successful sales funnels. So take advantage of their experience when developing your very own.
To do this, Russell highlights the 5 components of any effective campaign, and he teaches you how to reverse engineer your rival’s funnels.
Next, Russell enters into the 7 phases of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you need to understand each stage:.
” The real distinction between having a six-, seven-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the various points along the line”.
One of my most significant takeaways in this section was the significance of establishing a pre-frame. To maximize your success, you have to effectively set your visitor’s state of mind prior to every step of your sales funnel.
To do this, you will need to understand your traffic’s temperature so you can produce the correct pre-frame bridge.
Then you need to qualify your subscribers, purchasers and your VIP buyers (the big spenders!).
Understanding (and executing) all these steps will help you get the most value possible from each customer, while likewise delivering them maximum worth.
The last part of this section, Russell discusses the twenty-three foundation of a funnel. He compares developing a funnel to playing with a set of lego blocks.
So developing a funnel for your organisation is a matter of blending and matching the various blocks together.
Section 4: Funnels and Scripts.
I found section four to be the real gem of the book. This is where Russell goes into detail about some of his best sales funnels.
We learn the psychology he utilizes behind each funnel and how they work. Then, most useful of all, he offers you with fill in the blank design templates so you can carry out each funnel for your own organisation.
He also goes over the specific guidelines he utilizes for structuring the perfect One Time Deal (OTO). This is essential since the OTO’s are where you truly make the true benefit from your funnel.
The seven funnels he goes into are the:.
2 Step– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Product Introduce Funnel.
High Ticket, Three Step application Funnel.
Exactly what I like is that these funnels are based upon Russell’s own real-world experience with them.
For instance, the Two Action– Free plus shipping funnel is the exact very same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.
It’s type of funny. He constructed a funnel to sell ClickFunnels, using ClickFunnels. It’s an excellent example of eating your very own dog food.
2 Step Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last section of DotCom Secrets is essentially a brief ad for ClickFunnels. As discussed previously, it’s the software for creating the types of sales funnels that Russell has been teaching you in the book.
There’s not much meat to this last section, but you can read my ClickFunnels evaluate here for a more in-depth take a look at how it works.
How can you generate income with DotComSecrets?
Obviously, the most direct method to make money with this book is to execute the strategies inside.
The section on developing an Attractive Character and utilizing Soap Opera Sequences and Seinfeld e-mails can be used by any online service.
And if you offer anything online then executing any of the funnels in the book will certainly improve your earnings.
I mentioned previously that DotCom Secrets is part of the ClickFunnels environment which has one of the very best affiliate programs I’ve belonged of. Read part 1 of my ClickFunnels Affiliate Overview of see why I think so.
You can also promote DotCom Secrets as an affiliate. While you won’t make any commission on the front end sale, you will cookie anybody who acquires the book through your link. And if they purchase anything on the backend you will get 40% of anything they purchase in the future.
This is substantial due to the fact that you are leveraging Russell’s own funnel. It’s been time evaluated and you know it works.
DotCom Secrets Prices.
The paperback edition of DotCom Secrets is presently offering on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
Nevertheless, Russell is also providing the book free of charge if you purchase straight from his website. You’ll just need to pay shipping and handling which comes out to $7.95.
I advise purchasing from his site due to the fact that this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the value he provides as you go through his funnel.
As Russell discusses in the book, you should constantly attempt to re-engineer successful funnels, and this is a fantastic method to do that.
I actually took pleasure in reading DotCom Secrets. It’s filled with a lot of aha minutes, and each time I discovered one I would go back and believe how I might include the idea into my own services.
As Russell stresses, this book is a playbook. So it’s suggested to be checked out several times.
Read it the first time to get that initial understanding, then start using it as a recommendation as you begin carrying out each of the strategies.
Overall, if you do any offering online, I extremely recommend that you get a copy. I guarantee you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets