dot com secrets ebook
There’s absolutely an art to successfully selling products online.
And if you have not done it in the past, you will face a substantial learning curve.
Instead of starting from scratch,
I advise finding out from someone who has done it.
DotCom Secrets Review
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is a remarkable read filled with practical recommendations on developing high transforming sales funnels. A must read for any online marketer.
Somebody who has developed an effective online organisation and can credibly explain what works and what does not.
One of these people is Russell Brunson, and in this review, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still discover that the majority of the strategies that Russell talks about in this book still apply today.
It contains a lots of actionable suggestions and if you’re aiming to sell anything online, I actually suggest that you grab a copy of this book and keep it as a referral.
DotCom Secrets Book CoverThe book is just 254 pages long, and Russell has an extremely lovely, interesting style that makes the book and simple read.
He fills the pages with examples and stories of his own service, and he does a truly an excellent job describing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star score with more than 500 evaluations on Amazon.
dot com secrets ebook
Who is Russell Brunson?
For those of you who are not knowledgeable about him, Russell Brunson is an extremely successful online business owner. He started his very first organisation in college (selling potato gun DVDs) and he’s offered whatever from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they launched the extremely successful ClickFunnels software.
He likewise produced a whole ecosystem around the software that includes books (like DotCom Secrets), information products, and live events.
As a result of this, he’s made over 206 millionaires who become part of his exclusive 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar service. And more impressively, it was totally self-funded.
While I don’t know Russell personally, he did function one of the websites I produced called DropMyLink in among his videos a very long time ago.
I have actually always remembered him because of that, and he is among the few web characters I still follow to this day.
dot com secrets ebook
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the concept of the worth ladder. This is a visual mapping of all the products/services you can use to your dream client, in ascending order of price.
DotComSecrets – Value Ladder Diagram
Ideally, you would like to offer people your best, most expensive product right? It’s not likely someone would buy that from you if they didn’t understand who you were.
With a value ladder, you can offer something to individuals at a lower cost point, where they are more going to take out their wallets.
Then as soon as you show the value you can in fact provide, you’ll get a certain percentage of buyers going up your ladder to acquire your more pricey, but more value-packed products.
Russell then presents the idea of a sales funnel. This is the online procedure you need to setup to have customers ascend the levels of your worth ladder.
This is just a fast intro as remainder of the book goes into more detail about the strategy and psychology for developing out your sales funnels.
Area 2: Your Communication Funnel
The next area is everything about interacting with your audience.
First, Russell speaks about developing an Appealing Character.
This is all about developing an online persona that will bring in people to you and help you construct a following. These are your faithful fans who will be the ones to hurry out to purchase your items.
dot com secrets ebook
There are 4 elements you need for an attractive character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character defects.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell goes into detail about each and shares several examples to assist comprehend what he means.
The second half of the chapter explains 2 of the most effective e-mail marketing methods for keeping your list engaged.
The first is called the Daytime soap Sequence Its function is to assist you bond your new leads with your appealing character. The essential concept behind this series is to keep each email open-ended and entertaining.
DotComSecrets – Soap Opera Series
By doing this your customers will WISH TO open each of your e-mails.
Russell shares one of the 5 email daytime drama series that he uses, and he describes his thinking behind each e-mail so you can adjust them to your very own sequence.
The next email technique is the Daily Seinfeld Series. These are the emails you need to be sending to maintain your relationship with your customers.
Since if you do not communicate with your list on a regular basis, they are going to forget about you and your future marketing efforts will reduce in effectiveness.
dot com secrets ebook
What makes the daily Seinfeld e-mails work is that they are entertaining. Each e-mail is 10% content and 90% home entertainment. Start doing this and you will see your open rates, click rates, and discussions dramatically increase.
Area 3: “Funnelology”.
The third area of DotCom Secrets is everything about funnel principles and the techniques behind a successful funnel.
One of the important points that Russell highlights here is that you shouldn’t start from scratch when producing a funnel. It’s highly most likely that people in your target market have already produced effective sales funnels. So utilize their experience when producing your very own.
To do this, Russell highlights the 5 components of any effective campaign, and he teaches you the best ways to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 stages of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you have to understand each stage:.
” The genuine difference between having a 6-, 7-, and even eight-figure organisation is whether you comprehend the stages of a funnel and can effectively generate income from the various points along the line”.
Among my biggest takeaways in this area was the value of establishing a pre-frame. To optimize your success, you have to correctly set your visitor’s mindset prior to every action of your sales funnel.
To do this, you will need to understand your traffic’s temperature level so you can produce the proper pre-frame bridge.
Then you need to qualify your subscribers, buyers and your VIP buyers (the huge spenders!).
Understanding (and implementing) all these steps will assist you get the most worth possible from each customer, while likewise delivering them maximum value.
The tail end of this section, Russell reviews the twenty-three foundation of a funnel. He compares producing a funnel to having fun with a set of lego blocks.
Developing a funnel for your company is a matter of mixing and matching the different blocks together.
Section 4: Funnels and Scripts.
I discovered section four to be the genuine gem of the book. This is where Russell explains about a few of his best sales funnels.
We learn the psychology he uses behind each funnel and how they work. Then, most helpful of all, he provides you with fill in the blank design templates so you can execute each funnel for your very own business.
He likewise goes over the particular rules he uses for structuring the perfect One Time Deal (OTO). This is important since the OTO’s are where you really make the real benefit from your funnel.
The 7 funnels he goes into are the:.
Two Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Undetectable Funnel Webinar.
Product Introduce Funnel.
High Ticket, 3 Action application Funnel.
Exactly what I like is that these funnels are based on Russell’s own real-world experience with them.
The 2 Action– Free plus shipping funnel is the exact very same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.
It’s type of amusing. He developed a funnel to sell ClickFunnels, using ClickFunnels. It’s a great example of consuming your own canine food.
2 Step Free Plus Shipping Funnel.
Area 5: ClickFunnels.
The last area of DotCom Secrets is generally a brief advertisement for ClickFunnels. As mentioned earlier, it’s the software application for producing the kinds of sales funnels that Russell has actually been teaching you in the book.
There’s very little meat to this last area, however you can read my ClickFunnels evaluate here for a more comprehensive take a look at how it works.
How can you generate income with DotComSecrets?
Naturally, the most direct method to make money with this book is to execute the strategies inside.
The section on developing an Attractive Character and using Soap Opera Sequences and Seinfeld e-mails can be utilized by any online business.
And if you offer anything online then carrying out any of the funnels in the book will absolutely enhance your profits.
I discussed previously that DotCom Secrets is part of the ClickFunnels community which has one of the very best affiliate programs I’ve belonged of. Check out part 1 of my ClickFunnels Affiliate Guide to see why I believe so.
You can also promote DotCom Secrets as an affiliate. While you won’t make any commission on the front end sale, you will cookie anyone who acquires the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.
This is huge since you are leveraging Russell’s own funnel. It’s been time checked and you know it works.
DotCom Secrets Prices.
The paperback edition of DotCom Secrets is presently offering on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
Russell is also providing the book for free if you acquire directly from his site. You’ll simply have to pay shipping and handling which comes out to $7.95.
I recommend purchasing from his site due to the fact that this enables you to see his 2-step Free plus delivering funnel in action. You get a first-hand look at how the funnel works, and the worth he offers as you go through his funnel.
As Russell discusses in the book, you should always try to re-engineer effective funnels, and this is a great way to do that.
I truly enjoyed reading DotCom Secrets. It’s filled with a bunch of aha minutes, and each time I encountered one I would go back and believe how I could integrate the concept into my own businesses.
As Russell emphasizes, this book is a playbook. It’s meant to be checked out several times.
Read it the very first time to get that preliminary understanding, and after that start using it as a reference as you begin implementing each of the strategies.
Overall, if you do any offering online, I highly recommend that you get a copy. I ensure you that will discover something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets