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dotcom secrets book free download


dotcom secrets book free download

There’s absolutely an art to successfully offering products online.

And if you haven’t done it before, you will deal with a substantial knowing curve.

==> CLICK here to get your FREE copy

So rather of going back to square one, I advise gaining from someone who has done it.

DotCom Secrets Evaluation

Last upgraded: July 6, 2018

Russell Brunson’s DotCom Secrets is an interesting read filled with useful recommendations on producing high converting sales funnels. A must check out for any online marketer.

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Someone who has produced an effective online service and can credibly discuss what works and exactly what doesn’t.

Among these individuals is Russell Brunson, and in this evaluation, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was released back in 2015, I still find that the majority of the methods that Russell discuss in this book still apply today.

It consists of a lots of actionable advice and if you’re aiming to sell anything online, I truly recommend that you get a copy of this book and keep it as a recommendation.

DotCom Secrets Book CoverThe book is only 254 pages long, and Russell has a really charming, engaging design that makes the book and easy read.

He fills the pages with examples and stories of his own service, and he does a really an excellent task discussing the different “secrets” that are inside the book.

At the time of this post, the book has a 4.5-star rating with more than 500 reviews on Amazon.

dotcom secrets book free download

Who is Russell Brunson?

For those of you who are not knowledgeable about him, Russell Brunson is an extremely successful online business owner. He began his very first company in college (selling potato gun DVDs) and he’s sold whatever from shakes, tee shirts, and supplements.

He co-founded Etison LLC, where they introduced the extremely successful ClickFunnels software.

He also created a whole environment around the software that includes books (like DotCom Secrets), information products, and live events.

As a result of this, he’s made over 206 millionaires who belong to his exclusive 2 Comma Club.

Inning accordance with Forbes, Etison, LLC is now a 360 million dollar organisation. And more impressively, it was entirely self-funded.

While I have no idea Russell personally, he did feature among the websites I created called DropMyLink in among his videos a long period of time earlier.

I have actually always remembered him since of that, and he’s one of the few web personalities I still follow to this day.

dotcom secrets book free download

An appearance inside DotCom Secrets

Section 1: Ladders and Funnels

To begin the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can use to your dream customer, in ascending order of price.

DotComSecrets – Value Ladder Diagram

Ideally, you would like to sell people your finest, most costly item? It’s unlikely someone would purchase that from you if they didn’t understand who you were.

With a value ladder, you can use something to individuals at a lower cost point, where they are more going to pull out their wallets.

When you show the value you can really provide, you’ll get a particular percentage of buyers climbing up your ladder to acquire your more expensive, however more value-packed items.

Russell then presents the concept of a sales funnel. This is the online process you need to setup to have clients ascend the levels of your worth ladder.

This is just a fast introduction as rest of the book enters into more information about the strategy and psychology for building out your sales funnels.

Area 2: Your Communication Funnel

The next area is everything about interacting with your audience.

First, Russell discusses creating an Appealing Character.

This is everything about creating an online persona that will bring in individuals to you and help you construct a following. These are your devoted fans who will be the ones to rush out to purchase your items.

dotcom secrets book free download

There are 4 elements you need for an appealing character:

Having a backstory.
The ability to speak in parables.
Being able to share your character flaws.
Is a polarizing figure.
DotComSecrets – Attractive Character

Russell goes into detail about each and shares several examples to help understand exactly what he implies.

The 2nd half of the chapter describes two of the most efficient e-mail marketing strategies for keeping your list engaged.

The very first is called the Soap Opera Series Its purpose is to assist you bond your new leads with your appealing character. The key concept behind this sequence is to keep each email open-ended and entertaining.

DotComSecrets – Soap Opera Sequence

By doing this your customers will WISH TO open every one of your emails.

Russell shares among the 5 email soap opera sequences that he uses, and he describes his thinking behind each email so you can adjust them to your very own sequence.

The next e-mail method is the Daily Seinfeld Sequence. These are the emails you have to be sending to keep your relationship with your customers.

Seinfeld Series.

Due to the fact that if you don’t engage with your list on a regular basis, they are going to forget you and your future marketing efforts will decrease in effectiveness.

dotcom secrets book free download

Exactly what makes the day-to-day Seinfeld emails work is that they are entertaining. So each email is 10% material and 90% home entertainment. Start doing this and you will see your open rates, click rates, and conversations considerably increase.

Area 3: “Funnelology”.

The 3rd section of DotCom Secrets is everything about funnel principles and the methods behind an effective funnel.

Among the crucial points that Russell emphasizes here is that you shouldn’t start from scratch when producing a funnel. It’s extremely most likely that individuals in your target market have actually currently produced successful sales funnels. So leverage their experience when producing your very own.

To do this, Russell highlights the 5 components of any successful project, and he teaches you the best ways to reverse engineer your rival’s funnels.

Next, Russell goes into the 7 phases of a funnel.

DotComSecrets – 7 Phases of A Funnel.

Here’s a quote from Russell that highlights why you have to comprehend each phase:.

” The real difference between having a 6-, 7-, or perhaps eight-figure company is whether you understand the stages of a funnel and can effectively monetize the different points along the line”.

One of my greatest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to appropriately set your visitor’s state of mind prior to every action of your sales funnel.

To do this, you will have to understand your traffic’s temperature so you can develop the correct pre-frame bridge.

Then you have to certify your subscribers, buyers and your VIP purchasers (the huge spenders!).

Understanding (and implementing) all these steps will assist you get the most worth possible from each subscriber, while also delivering them optimal worth.

The tail end of this section, Russell goes over the twenty-three building blocks of a funnel. He compares producing a funnel to playing with a set of lego blocks.

Developing a funnel for your service is a matter of mixing and matching the various blocks together.

Section 4: Funnels and Scripts.

I found section 4 to be the genuine gem of the book. This is where Russell goes into detail about a few of his best sales funnels.

We learn the psychology he utilizes behind each funnel and how they work. Then, most handy of all, he provides you with fill in the blank templates so you can implement each funnel for your own business.

He likewise goes over the particular rules he uses for structuring the perfect One Time Offer (OTO). This is necessary due to the fact that the OTO’s are where you really make the true benefit from your funnel.

The 7 funnels he enters into are the:.

2 Step– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
Continuity Funnel.
The Perfect Webinar Funnel.
Invisible Funnel Webinar.
Item Release Funnel.
High Ticket, 3 Step application Funnel.
Exactly what I like is that these funnels are based on Russell’s own real-world experience with them.

For instance, the Two Step– Free plus shipping funnel is the precise very same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.

It’s sort of amusing. He built a funnel to sell ClickFunnels, using ClickFunnels. It’s an excellent example of eating your own dog food.

2 Step Free Plus Shipping Funnel.

Section 5: ClickFunnels.

The last section of DotCom Secrets is essentially a short ad for ClickFunnels. As discussed earlier, it’s the software application for creating the types of sales funnels that Russell has been teaching you in the book.

There’s very little meat to this last area, however you can read my ClickFunnels examine here for a more comprehensive take a look at how it works.

How can you generate income with DotComSecrets?
Obviously, the most direct way to make money with this book is to execute the strategies inside.

The area on developing an Attractive Character and utilizing Soap Opera Series and Seinfeld e-mails can be used by any online service.

And if you offer anything online then implementing any of the funnels in the book will definitely improve your revenues.

I discussed earlier that DotCom Secrets belongs to the ClickFunnels ecosystem which has among the very best affiliate programs I’ve belonged of. Read part 1 of my ClickFunnels Affiliate Overview of see why I believe so.

You can also promote DotCom Secrets as an affiliate. While you will not make any commission on the front end sale, you will cookie anybody who buys the book through your link. And if they buy anything on the backend you will get 40% of anything they buy in the future.

This is substantial since you are leveraging Russell’s own funnel. It’s been time evaluated and you understand it works.

DotCom Secrets Pricing.
The paperback edition of DotCom Secrets is currently selling on Amazon for $14.67. Or you can get the Kindle edition for $6.00.

Nevertheless, Russell is likewise providing the book totally free if you purchase straight from his website. You’ll simply need to pay shipping and handling which comes out to $7.95.

I recommend buying from his site since this permits you to see his 2-step Free plus delivering funnel in action. You get a first-hand look at how the funnel works, and the value he offers as you go through his funnel.

As Russell discusses in the book, you must constantly attempt to re-engineer effective funnels, and this is an excellent method to do that.

Last Ideas.
I really delighted in reading DotCom Secrets. It’s filled with a bunch of aha minutes, and each time I encountered one I would go back and believe how I might include the concept into my own companies.

As Russell emphasizes, this book is a playbook. It’s indicated to be read several times.

Final Thoughts

Read it the very first time to obtain that initial understanding, and then start using it as a referral as you begin executing each of the techniques.

In general, if you do any selling online, I extremely suggest that you get a copy. I ensure you that will find out something from it.

** Disclaimer some of the links on this page are affiliate links for DotCom Secrets

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