dotcom secrets book pdf
There’s absolutely an art to effectively selling items online.
And if you haven’t done it previously, you will face a huge knowing curve.
So rather of going back to square one, I advise learning from someone who has actually done it.
DotCom Secrets Evaluation
Last updated: July 6, 2018
Russell Brunson’s DotCom Secrets is an interesting read filled with practical recommendations on creating high converting sales funnels. A must check out for any online marketer.
Someone who has actually created a successful online organisation and can credibly explain what works and exactly what does not.
One of these individuals is Russell Brunson, and in this evaluation, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Company Online.
Exactly What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still find that the majority of the methods that Russell talks about in this book still apply today.
It contains a lots of actionable suggestions and if you’re planning to offer anything online, I actually suggest that you get a copy of this book and keep it as a referral.
DotCom Secrets Schedule CoverThe book is just 254 pages long, and Russell has a really charming, appealing design that makes the book and easy read.
He fills the pages with examples and stories of his own organisation, and he does an actually an outstanding task discussing the different “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star score with more than 500 reviews on Amazon.
dotcom secrets book pdf
Who is Russell Brunson?
For those of you who are not knowledgeable about him, Russell Brunson is a highly effective online business owner. He started his very first organisation in college (selling potato gun DVDs) and he’s sold everything from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they released the extremely effective ClickFunnels software.
He also created an entire community around the software which includes books (like DotCom Secrets), info items, and live events.
As an outcome of this, he’s made over 206 millionaires who are part of his exclusive 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar business. And more remarkably, it was entirely self-funded.
While I have no idea Russell personally, he did feature one of the sites I created called DropMyLink in one of his videos a long period of time ago.
I have actually constantly remembered him due to the fact that of that, and he is among the couple of web characters I still follow to this day.
dotcom secrets book pdf
An appearance inside DotCom Secrets
Area 1: Ladders and Funnels
To begin the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in rising order of price.
DotComSecrets – Value Ladder Diagram
Ideally, you would like to offer individuals your finest, most expensive product? But it’s not likely somebody would buy that from you if they didn’t understand who you were yet.
With a value ladder, you can provide something to people at a lower rate point, where they are more going to take out their wallets.
When you show the value you can in fact offer, you’ll get a certain percentage of purchasers climbing up your ladder to purchase your more pricey, however more value-packed items.
Russell then introduces the concept of a sales funnel. This is the online process you have to setup to have clients rise the levels of your worth ladder.
This is simply a fast introduction as rest of the book enters into more information about the strategy and psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The next area is all about communicating with your audience.
Russell talks about producing an Appealing Character.
This is all about coming up with an online personality that will bring in people to you and help you construct a following. These are your devoted fans who will be the ones to rush out to buy your items.
dotcom secrets book pdf
There are 4 aspects you need for an appealing character:
Having a backstory.
The ability to speak in parables.
Being able to share your character flaws.
Is a polarizing figure.
DotComSecrets – Attractive Character
Russell goes into detail about each and shares several examples to help understand exactly what he indicates.
The 2nd half of the chapter explains 2 of the most reliable email marketing techniques for keeping your list engaged.
The first is called the Daytime drama Sequence Its purpose is to help you bond your brand-new leads with your attractive character. The essential idea behind this sequence is to keep each e-mail open-ended and amusing.
DotComSecrets – Daytime Soap Sequence
By doing this your subscribers will WISH TO open each of your emails.
Russell shares one of the 5 e-mail daytime soap series that he utilizes, and he discusses his thinking behind each e-mail so you can adjust them to your very own series.
The next e-mail method is the Daily Seinfeld Sequence. These are the emails you need to be sending out to preserve your relationship with your subscribers.
Since if you do not communicate with your list on a regular basis, they are going to ignore you and your future marketing efforts will decrease in efficiency.
dotcom secrets book pdf
Exactly what makes the everyday Seinfeld e-mails work is that they are entertaining. So each e-mail is 10% content and 90% entertainment. Start doing this and you will see your open rates, click rates, and conversations considerably increase.
Section 3: “Funnelology”.
The third section of DotCom Secrets is all about funnel fundamentals and the techniques behind a successful funnel.
Among the essential points that Russell highlights here is that you shouldn’t go back to square one when creating a funnel. It’s extremely most likely that individuals in your target audience have currently developed successful sales funnels. Utilize their experience when creating your own.
To do this, Russell highlights the 5 elements of any effective campaign, and he teaches you how to reverse engineer your rival’s funnels.
Next, Russell enters into the 7 stages of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you have to comprehend each phase:.
” The real distinction in between having a 6-, seven-, and even eight-figure organisation is whether you comprehend the stages of a funnel and can successfully monetize the different points along the line”.
Among my biggest takeaways in this area was the significance of setting up a pre-frame. To optimize your success, you have to effectively set your visitor’s state of mind prior to every action of your sales funnel.
To do this, you will have to understand your traffic’s temperature level so you can create the appropriate pre-frame bridge.
Then you need to qualify your subscribers, purchasers and your VIP purchasers (the huge spenders!).
Comprehending (and executing) all these actions will assist you get the most worth possible from each customer, while likewise providing them optimal worth.
The last part of this section, Russell reviews the twenty-three foundation of a funnel. He compares producing a funnel to playing with a set of lego blocks.
So producing a funnel for your business refers blending and matching the various blocks together.
Area 4: Funnels and Scripts.
I found area 4 to be the genuine gem of the book. This is where Russell goes into detail about a few of his finest sales funnels.
We learn the psychology he utilizes behind each funnel and how they work. Most handy of all, he supplies you with fill in the blank design templates so you can execute each funnel for your own business.
He likewise reviews the particular rules he uses for structuring the perfect One Time Deal (OTO). This is important because the OTO’s are where you truly make the real benefit from your funnel.
The seven funnels he goes into are the:.
Two Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Item Introduce Funnel.
High Ticket, Three Step application Funnel.
Exactly what I like is that these funnels are based on Russell’s own real-world experience with them.
The 2 Step– Free plus shipping funnel is the precise same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.
It’s sort of funny. He constructed a funnel to offer ClickFunnels, utilizing ClickFunnels. It’s a fantastic example of consuming your own dog food.
2 Action Free Plus Shipping Funnel.
Area 5: ClickFunnels.
The last area of DotCom Secrets is basically a brief ad for ClickFunnels. As discussed previously, it’s the software for creating the types of sales funnels that Russell has been teaching you in the book.
There’s not much meat to this last section, however you can read my ClickFunnels examine here for a more comprehensive look at how it works.
How can you make money with DotComSecrets?
Naturally, the most direct way to make money with this book is to implement the techniques inside.
The area on creating an Attractive Character and using Daytime soap Sequences and Seinfeld e-mails can be utilized by any online service.
And if you sell anything online then executing any of the funnels in the book will absolutely improve your earnings.
I discussed earlier that DotCom Secrets belongs to the ClickFunnels community which has one of the best affiliate programs I’ve been a part of. Read part 1 of my ClickFunnels Affiliate Overview of see why I believe so.
You can also promote DotCom Secrets as an affiliate. While you won’t earn any commission on the front end sale, you will cookie anybody who buys the book through your link. And if they buy anything on the backend you will get 40% of anything they purchase in the future.
This is big because you are leveraging Russell’s own funnel. It’s been time tested and you understand it works.
DotCom Secrets Prices.
The paperback edition of DotCom Secrets is currently selling on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
Nevertheless, Russell is likewise using the book totally free if you acquire directly from his website. You’ll just need to pay shipping and handling which comes out to $7.95.
I suggest buying from his site because this allows you to see his 2-step Free plus delivering funnel in action. You get a first-hand look at how the funnel works, and the value he provides as you go through his funnel.
As Russell discusses in the book, you must always attempt to re-engineer effective funnels, and this is a fantastic way to do that.
I actually took pleasure in reading DotCom Secrets. It’s filled with a lot of aha moments, and each time I encountered one I would step back and believe how I might integrate the idea into my own organisations.
As Russell emphasizes, this book is a playbook. It’s indicated to be read multiple times.
Read it the very first time to get that initial understanding, then start using it as a recommendation as you begin implementing each of the techniques.
Overall, if you do any offering online, I extremely advise that you pick up a copy. I guarantee you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets