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dotcom secrets book resources

There’s absolutely an art to successfully offering products online.

And if you have not done it before, you will face a huge learning curve.

==> CLICK here to get your FREE copy

So instead of starting from scratch, I recommend learning from someone who has done it.

DotCom Secrets Review

Last updated: July 6, 2018

Russell Brunson’s DotCom Secrets is a fascinating read filled with practical recommendations on creating high transforming sales funnels. A need to check out for any online marketer.

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Someone who has produced an effective online organisation and can credibly discuss what works and what does not.

Among these individuals is Russell Brunson, and in this review, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was published back in 2015, I still find that the majority of the techniques that Russell talks about in this book still hold true today.

It consists of a lots of actionable guidance and if you’re seeking to sell anything online, I truly suggest that you get a copy of this book and keep it as a reference.

DotCom Secrets Book CoverThe book is just 254 pages long, and Russell has a very charming, appealing design that makes the book and easy read.

He fills the pages with examples and stories of his own service, and he does a really an exceptional task explaining the various “secrets” that are inside the book.

At the time of this post, the book has a 4.5-star rating with more than 500 reviews on Amazon.

dotcom secrets book resources

Who is Russell Brunson?

For those of you who are not knowledgeable about him, Russell Brunson is a highly effective online business owner. He began his first organisation in college (selling potato gun DVDs) and he’s offered everything from shakes, tee shirts, and supplements.

He co-founded Etison LLC, where they launched the extremely successful ClickFunnels software.

He likewise developed a whole ecosystem around the software which includes books (like DotCom Secrets), information products, and live events.

As a result of this, he’s made over 206 millionaires who become part of his special 2 Comma Club.

According to Forbes, Etison, LLC is now a 360 million dollar organisation. And more remarkably, it was completely self-funded.

While I have no idea Russell personally, he did feature one of the websites I produced called DropMyLink in one of his videos a very long time earlier.

I’ve constantly remembered him because of that, and he’s one of the few web personalities I still follow to this day.

dotcom secrets book resources

A look inside DotCom Secrets

Section 1: Ladders and Funnels

To begin the book Russell presents you to the idea of the worth ladder. This is a visual mapping of all the products/services you can provide to your dream client, in ascending order of rate.

DotComSecrets – Value Ladder Diagram

Preferably, you would like to sell individuals your best, most pricey item right? However it’s not likely somebody would buy that from you if they didn’t know who you were yet.

With a value ladder, you can offer something to people at a lower rate point, where they are more ready to pull out their wallets.

Then as soon as you show the worth you can actually provide, you’ll get a particular portion of buyers climbing up your ladder to purchase your more expensive, however more value-packed items.

Russell then introduces the concept of a sales funnel. This is the online procedure you have to setup to have customers ascend the levels of your worth ladder.

This is just a fast introduction as remainder of the book enters into more information about the strategy and psychology for constructing out your sales funnels.

Area 2: Your Interaction Funnel

The next section is everything about communicating with your audience.

Russell talks about creating an Appealing Character.

This is all about developing an online persona that will attract individuals to you and help you construct a following. These are your faithful fans who will be the ones to rush out to purchase your items.

dotcom secrets book resources

There are 4 components you need for an attractive character:

Having a backstory.
The ability to speak in parables.
Having the ability to share your character defects.
Is a polarizing figure.
DotComSecrets – Attractive Character

Russell goes into detail about each and shares a number of examples to help understand what he indicates.

The 2nd half of the chapter describes 2 of the most efficient email marketing techniques for keeping your list engaged.

The first is called the Daytime drama Sequence Its function is to assist you bond your brand-new leads with your attractive character. The key idea behind this sequence is to keep each e-mail open-ended and amusing.

DotComSecrets – Daytime Drama Series

By doing this your subscribers will WANT to open each of your e-mails.

Russell shares among the 5 e-mail soap opera series that he utilizes, and he describes his thinking behind each e-mail so you can adjust them to your very own sequence.

The next email technique is the Daily Seinfeld Sequence. These are the e-mails you need to be sending to preserve your relationship with your customers.

Seinfeld Sequence.

Because if you don’t interact with your list regularly, they are going to ignore you and your future marketing efforts will decrease in effectiveness.

dotcom secrets book resources

What makes the everyday Seinfeld emails work is that they are amusing. So each e-mail is 10% material and 90% entertainment. Start doing this and you will see your open rates, click rates, and conversations considerably increase.

Area 3: “Funnelology”.

The third area of DotCom Secrets is everything about funnel basics and the methods behind an effective funnel.

One of the essential points that Russell emphasizes here is that you should not start from scratch when producing a funnel. It’s highly most likely that people in your target market have actually already created effective sales funnels. So take advantage of their experience when producing your very own.

To do this, Russell highlights the 5 components of any successful project, and he teaches you the best ways to reverse engineer your competitor’s funnels.

Next, Russell enters into the 7 phases of a funnel.

DotComSecrets – 7 Stages of A Funnel.

Here’s a quote from Russell that highlights why you need to comprehend each phase:.

” The real difference in between having a 6-, 7-, or even eight-figure company is whether you understand the phases of a funnel and can effectively monetize the various points along the line”.

One of my most significant takeaways in this section was the significance of setting up a pre-frame. To optimize your success, you have to appropriately set your visitor’s state of mind prior to every step of your sales funnel.

To do this, you will have to understand your traffic’s temperature level so you can create the proper pre-frame bridge.

Then you need to qualify your subscribers, buyers and your VIP buyers (the big spenders!).

Comprehending (and carrying out) all these actions will assist you get the most worth possible from each customer, while also delivering them maximum value.

The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He likens developing a funnel to playing with a set of lego blocks.

So developing a funnel for your organisation refers mixing and matching the different blocks together.

Section 4: Funnels and Scripts.

I discovered section 4 to be the real gem of the book. This is where Russell goes into detail about a few of his best sales funnels.

We find out the psychology he uses behind each funnel and how they work. Then, most practical of all, he offers you with fill in the blank design templates so you can carry out each funnel for your own service.

He likewise reviews the specific guidelines he uses for structuring the perfect One Time Deal (OTO). This is necessary due to the fact that the OTO’s are where you really make the real benefit from your funnel.

The seven funnels he goes into are the:.

Two Action– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
Connection Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Item Introduce Funnel.
High Ticket, Three Action application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.

The Two Action– Free plus shipping funnel is the exact very same funnel he utilizes to offer DotCom Secrets (and ClickFunnels) himself.

It’s sort of funny. He built a funnel to offer ClickFunnels, using ClickFunnels. It’s an excellent example of eating your very own dog food.

2 Step Free Plus Shipping Funnel.

Section 5: ClickFunnels.

The last area of DotCom Secrets is generally a short ad for ClickFunnels. As discussed previously, it’s the software application for producing the kinds of sales funnels that Russell has actually been teaching you in the book.

There’s not much meat to this last section, but you can read my ClickFunnels review here for a more comprehensive look at how it works.

How can you generate income with DotComSecrets?
Obviously, the most direct way to make money with this book is to carry out the strategies inside.

The area on developing an Attractive Character and using Soap Opera Series and Seinfeld emails can be used by any online company.

And if you sell anything online then executing any of the funnels in the book will definitely enhance your profits.

I mentioned earlier that DotCom Secrets belongs to the ClickFunnels environment which has one of the best affiliate programs I’ve belonged of. Check out part 1 of my ClickFunnels Affiliate Overview of see why I believe so.

You can also promote DotCom Secrets as an affiliate. While you won’t earn any commission on the front end sale, you will cookie anybody who acquires the book through your link. And if they purchase anything on the backend you will get 40% of anything they purchase in the future.

This is big due to the fact that you are leveraging Russell’s own funnel. It’s been time evaluated and you know it works.

DotCom Secrets Prices.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.

Russell is likewise using the book for complimentary if you acquire straight from his site. You’ll just need to pay shipping and handling which comes out to $7.95.

I recommend buying from his site since this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the worth he provides as you go through his funnel.

As Russell discusses in the book, you ought to constantly aim to re-engineer effective funnels, and this is a fantastic way to do that.

Final Ideas.
I truly took pleasure in reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I came across one I would go back and believe how I might include the idea into my own companies.

As Russell emphasizes, this book is a playbook. It’s meant to be read numerous times.

Final Thoughts

Read it the very first time to get that initial understanding, and after that begin using it as a recommendation as you start carrying out each of the methods.

Overall, if you do any selling online, I extremely suggest that you pick up a copy. I guarantee you that will discover something from it.

** Disclaimer some of the links on this page are affiliate links for DotCom Secrets

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