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There’s definitely an art to effectively selling items online.
And if you have not done it in the past, you will face a huge learning curve.
Rather of starting from scratch,
I recommend finding out from somebody who has done it.
DotCom Secrets Review
Last updated: July 6, 2018
Russell Brunson’s DotCom Secrets is a fascinating read filled with practical guidance on developing high transforming sales funnels. A should read for any online marketer.
Somebody who has produced an effective online organisation and can credibly explain what works and what doesn’t.
One of these people is Russell Brunson, and in this evaluation, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
Exactly What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still discover that most of the methods that Russell speak about in this book still are true today.
It contains a lots of actionable recommendations and if you’re aiming to offer anything online, I truly suggest that you grab a copy of this book and keep it as a recommendation.
DotCom Secrets Book CoverThe book is just 254 pages long, and Russell has a really captivating, engaging design that makes the book and easy read.
He fills the pages with examples and stories of his own organisation, and he does a truly an excellent task describing the different “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star score with more than 500 reviews on Amazon.
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Who is Russell Brunson?
For those of you who are not acquainted with him, Russell Brunson is a highly effective online business owner. He began his first organisation in college (selling potato gun DVDs) and he’s offered whatever from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they released the extremely effective ClickFunnels software application.
He also created an entire community around the software application which includes books (like DotCom Secrets), details items, and live events.
As a result of this, he’s made over 206 millionaires who become part of his exclusive 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar business. And more impressively, it was totally self-funded.
While I do not know Russell personally, he did feature among the sites I produced called DropMyLink in one of his videos a long period of time earlier.
I have actually constantly remembered him because of that, and he is among the couple of internet characters I still follow to this day.
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An appearance inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your dream client, in ascending order of cost.
DotComSecrets – Value Ladder Diagram
Preferably, you wish to offer people your best, most costly item right? It’s unlikely somebody would buy that from you if they didn’t understand who you were.
With a worth ladder, you can use something to individuals at a lower cost point, where they are more willing to pull out their wallets.
When you show the worth you can in fact offer, you’ll get a particular percentage of buyers climbing up your ladder to acquire your more costly, however more value-packed items.
Russell then introduces the idea of a sales funnel. This is the online procedure you have to setup to have consumers rise the levels of your value ladder.
This is simply a fast intro as rest of the book enters into more information about the technique and psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The next area is all about interacting with your audience.
Russell talks about creating an Appealing Character.
This is all about creating an online personality that will bring in individuals to you and help you build a following. These are your devoted fans who will be the ones to hurry out to purchase your items.
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There are 4 aspects you need for an appealing character:
Having a backstory.
The ability to speak in parables.
Being able to share your character flaws.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell explains about each and shares numerous examples to help understand what he indicates.
The 2nd half of the chapter explains 2 of the most reliable e-mail marketing strategies for keeping your list engaged.
The very first is called the Soap Opera Series Its function is to help you bond your brand-new leads with your appealing character. The crucial concept behind this series is to keep each email open-ended and amusing.
DotComSecrets – Soap Opera Sequence
By doing this your customers will WISH TO open each of your e-mails.
Russell shares one of the 5 email daytime soap series that he utilizes, and he explains his believing behind each e-mail so you can adapt them to your very own sequence.
The next e-mail strategy is the Daily Seinfeld Series. These are the emails you need to be sending to preserve your relationship with your subscribers.
Because if you don’t connect with your list regularly, they are going to forget about you and your future marketing efforts will decrease in effectiveness.
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Exactly what makes the everyday Seinfeld emails work is that they are entertaining. So each email is 10% content and 90% entertainment. Start doing this and you will see your open rates, click rates, and conversations drastically increase.
Area 3: “Funnelology”.
The 3rd area of DotCom Secrets is everything about funnel fundamentals and the strategies behind a successful funnel.
One of the important points that Russell emphasizes here is that you should not go back to square one when creating a funnel. It’s highly likely that people in your target market have already created effective sales funnels. Take advantage of their experience when producing your own.
To do this, Russell highlights the 5 components of any successful project, and he teaches you the best ways to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 phases of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you need to understand each stage:.
” The real distinction in between having a 6-, seven-, or even eight-figure business is whether you understand the stages of a funnel and can successfully generate income from the different points along the line”.
Among my most significant takeaways in this area was the importance of establishing a pre-frame. To maximize your success, you have to properly set your visitor’s state of mind prior to every action of your sales funnel.
To do this, you will have to understand your traffic’s temperature level so you can develop the proper pre-frame bridge.
Then you need to certify your customers, purchasers and your VIP purchasers (the huge spenders!).
Comprehending (and executing) all these actions will assist you get the most value possible from each subscriber, while likewise providing them maximum worth.
The last part of this area, Russell discusses the twenty-three building blocks of a funnel. He compares developing a funnel to having fun with a set of lego blocks.
Creating a funnel for your organisation is a matter of blending and matching the different blocks together.
Section 4: Funnels and Scripts.
I discovered area 4 to be the genuine gem of the book. This is where Russell goes into detail about some of his finest sales funnels.
We learn the psychology he utilizes behind each funnel and how they work. Most handy of all, he provides you with fill in the blank templates so you can carry out each funnel for your own company.
He likewise discusses the particular rules he uses for structuring the perfect One Time Offer (OTO). This is essential because the OTO’s are where you truly make the real benefit from your funnel.
The 7 funnels he enters into are the:.
2 Action– Free plus shipping Funnel.
Self Liquidating Offer Funnel.
The Perfect Webinar Funnel.
Invisible Funnel Webinar.
Item Introduce Funnel.
High Ticket, Three Step application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.
For instance, the Two Step– Free plus shipping funnel is the exact same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.
It’s sort of funny. He developed a funnel to offer ClickFunnels, using ClickFunnels. It’s a fantastic example of consuming your own pet food.
2 Step Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last area of DotCom Secrets is generally a short advertisement for ClickFunnels. As mentioned previously, it’s the software for creating the kinds of sales funnels that Russell has been teaching you in the book.
There’s not much meat to this last section, however you can read my ClickFunnels review here for a more comprehensive look at how it works.
How can you generate income with DotComSecrets?
Of course, the most direct method to make money with this book is to execute the techniques inside.
The area on producing an Appealing Character and utilizing Daytime soap Sequences and Seinfeld e-mails can be utilized by any online company.
And if you offer anything online then carrying out any of the funnels in the book will definitely enhance your profits.
I pointed out previously that DotCom Secrets becomes part of the ClickFunnels ecosystem which has among the very best affiliate programs I’ve belonged of. Read part 1 of my ClickFunnels Affiliate Guide to see why I think so.
You can also promote DotCom Secrets as an affiliate. While you will not make any commission on the front end sale, you will cookie anybody who purchases the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.
This is substantial since you are leveraging Russell’s own funnel. It’s been time checked and you understand it works.
DotCom Secrets Rates.
The paperback edition of DotCom Secrets is currently offering on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
Russell is also using the book for complimentary if you purchase directly from his website. You’ll simply have to pay shipping and handling which comes out to $7.95.
I advise purchasing from his site because this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the worth he offers as you go through his funnel.
As Russell points out in the book, you should always try to re-engineer effective funnels, and this is an excellent method to do that.
I really took pleasure in reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I stumbled upon one I would step back and think how I could include the idea into my own companies.
As Russell stresses, this book is a playbook. So it’s implied to be checked out multiple times.
Read it the very first time to obtain that initial understanding, then begin utilizing it as a reference as you start implementing each of the strategies.
Overall, if you do any offering online, I extremely recommend that you pick up a copy. I ensure you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets