dotcomsecrets book download
There’s certainly an art to successfully offering items online.
And if you haven’t done it previously, you will deal with a huge learning curve.
Instead of beginning from scratch,
I suggest finding out from someone who has done it.
DotCom Secrets Evaluation
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is an interesting read filled with practical recommendations on creating high transforming sales funnels. A need to read for any online marketer.
Somebody who has actually developed an effective online organisation and can credibly discuss what works and exactly what does not.
One of these people is Russell Brunson, and in this review, I’m going to have a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still discover that most of the strategies that Russell speak about in this book still apply today.
It consists of a ton of actionable recommendations and if you’re planning to sell anything online, I actually recommend that you grab a copy of this book and keep it as a recommendation.
DotCom Secrets Reserve CoverThe book is only 254 pages long, and Russell has an extremely captivating, interesting design that makes the book and simple read.
He fills the pages with examples and stories of his own company, and he does a truly an exceptional job discussing the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star ranking with more than 500 evaluations on Amazon.
dotcomsecrets book download
Who is Russell Brunson?
For those of you who are not knowledgeable about him, Russell Brunson is a highly effective online entrepreneur. He began his first business in college (selling potato gun DVDs) and he’s offered whatever from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they introduced the extremely successful ClickFunnels software.
He also developed an entire ecosystem around the software application which includes books (like DotCom Secrets), info products, and live occasions.
As a result of this, he’s made over 206 millionaires who are part of his unique 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar company. And more remarkably, it was entirely self-funded.
While I do not know Russell personally, he did function among the sites I produced called DropMyLink in among his videos a very long time ago.
I have actually constantly remembered him due to the fact that of that, and he is among the couple of web characters I still follow to this day.
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A look inside DotCom Secrets
Area 1: Ladders and Funnels
To begin the book Russell introduces you to the principle of the worth ladder. This is a visual mapping of all the products/services you can offer to your dream client, in rising order of rate.
DotComSecrets – Value Ladder Diagram
Ideally, you wish to offer individuals your best, most pricey item right? But it’s unlikely someone would purchase that from you if they didn’t know who you were yet.
With a worth ladder, you can offer something to people at a lower cost point, where they are more willing to take out their wallets.
As soon as you demonstrate the worth you can actually offer, you’ll get a particular portion of purchasers climbing up your ladder to buy your more costly, however more value-packed items.
Russell then introduces the idea of a sales funnel. This is the online process you have to setup to have consumers ascend the levels of your worth ladder.
This is simply a quick introduction as remainder of the book enters into more information about the method and psychology for constructing out your sales funnels.
Section 2: Your Interaction Funnel
The next area is everything about interacting with your audience.
First, Russell discusses developing an Attractive Character.
This is all about developing an online personality that will attract people to you and help you build a following. These are your devoted fans who will be the ones to rush out to buy your products.
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There are 4 elements you require for an attractive character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character flaws.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell goes into detail about each and shares several examples to assist understand exactly what he suggests.
The 2nd half of the chapter describes two of the most efficient email marketing methods for keeping your list engaged.
The very first is called the Daytime soap Series Its purpose is to assist you bond your new leads with your attractive character. The key idea behind this sequence is to keep each e-mail open-ended and entertaining.
DotComSecrets – Soap Opera Sequence
By doing this your subscribers will WANT to open every one of your emails.
Russell shares among the 5 email daytime drama sequences that he utilizes, and he explains his believing behind each e-mail so you can adjust them to your own series.
The next email strategy is the Daily Seinfeld Sequence. These are the emails you need to be sending to maintain your relationship with your subscribers.
Because if you do not connect with your list regularly, they are going to ignore you and your future marketing efforts will decrease in effectiveness.
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What makes the everyday Seinfeld e-mails work is that they are amusing. So each email is 10% material and 90% home entertainment. Start doing this and you will see your open rates, click rates, and conversations significantly increase.
Section 3: “Funnelology”.
The 3rd section of DotCom Secrets is all about funnel principles and the methods behind an effective funnel.
Among the important points that Russell stresses here is that you should not go back to square one when developing a funnel. It’s highly most likely that individuals in your target market have currently produced successful sales funnels. Take advantage of their experience when developing your own.
To do this, Russell highlights the 5 elements of any effective campaign, and he teaches you ways to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Stages of A Funnel.
Here’s a quote from Russell that highlights why you need to comprehend each phase:.
” The genuine difference in between having a 6-, seven-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the different points along the line”.
One of my most significant takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to properly set your visitor’s frame of mind prior to every step of your sales funnel.
To do this, you will have to understand your traffic’s temperature so you can create the correct pre-frame bridge.
You need to certify your customers, buyers and your VIP purchasers (the big spenders!).
Understanding (and implementing) all these steps will help you get the most worth possible from each customer, while also delivering them maximum value.
The last part of this area, Russell goes over the twenty-three foundation of a funnel. He likens creating a funnel to having fun with a set of lego blocks.
So developing a funnel for your business refers mixing and matching the various blocks together.
Section 4: Funnels and Scripts.
I discovered area 4 to be the genuine gem of the book. This is where Russell explains about some of his best sales funnels.
We learn the psychology he uses behind each funnel and how they work. Most handy of all, he offers you with fill in the blank templates so you can carry out each funnel for your own company.
He likewise goes over the specific rules he utilizes for structuring the perfect One Time Deal (OTO). This is very important because the OTO’s are where you truly make the real benefit from your funnel.
The seven funnels he goes into are the:.
Two Action– Free plus shipping Funnel.
Self Liquidating Offer Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Product Launch Funnel.
High Ticket, 3 Action application Funnel.
Exactly what I like is that these funnels are based on Russell’s own real-world experience with them.
For instance, the Two Step– Free plus shipping funnel is the specific same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.
It’s type of funny. He built a funnel to sell ClickFunnels, using ClickFunnels. It’s a fantastic example of eating your own canine food.
2 Step Free Plus Shipping Funnel.
Area 5: ClickFunnels.
The last section of DotCom Secrets is basically a brief ad for ClickFunnels. As discussed previously, it’s the software for producing the kinds of sales funnels that Russell has been teaching you in the book.
There’s not much meat to this last section, however you can read my ClickFunnels examine here for a more detailed take a look at how it works.
How can you generate income with DotComSecrets?
Of course, the most direct way to make money with this book is to carry out the methods inside.
The area on creating an Attractive Character and utilizing Daytime soap Sequences and Seinfeld e-mails can be used by any online organisation.
And if you sell anything online then implementing any of the funnels in the book will absolutely enhance your profits.
I pointed out previously that DotCom Secrets becomes part of the ClickFunnels community which has one of the very best affiliate programs I have actually been a part of. Read part 1 of my ClickFunnels Affiliate Guide to see why I think so.
So you can also promote DotCom Secrets as an affiliate as well. While you will not earn any commission on the front end sale, you will cookie anyone who buys the book through your link. And if they purchase anything on the backend you will get 40% of anything they buy in the future.
This is huge because you are leveraging Russell’s own funnel. It’s been time tested and you know it works.
DotCom Secrets Pricing.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
Russell is likewise using the book for totally free if you buy directly from his website. You’ll just have to pay shipping and handling which comes out to $7.95.
I recommend buying from his website due to the fact that this allows you to see his 2-step Free plus delivering funnel in action. You get a first-hand look at how the funnel works, and the value he offers as you go through his funnel.
As Russell discusses in the book, you should constantly aim to re-engineer effective funnels, and this is a fantastic way to do that.
I actually took pleasure in reading DotCom Secrets. It’s filled with a lot of aha minutes, and each time I stumbled upon one I would go back and think how I might include the principle into my own services.
As Russell stresses, this book is a playbook. It’s indicated to be read several times.
Read it the first time to obtain that preliminary understanding, and after that start utilizing it as a reference as you start executing each of the strategies.
In general, if you do any offering online, I extremely suggest that you get a copy. I ensure you that will learn something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets