There’s absolutely an art to successfully selling products online.
And if you haven’t done it before, you will deal with a big learning curve.
Rather of beginning from scratch,
I advise learning from someone who has actually done it.
DotCom Secrets Review
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is a remarkable read filled with useful suggestions on developing high converting sales funnels. A need to check out for any online marketer.
Someone who has created an effective online business and can credibly explain what works and exactly what does not.
Among these individuals is Russell Brunson, and in this review, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
What is DotCom Secrets?
While DotCom Secrets was released back in 2015, I still discover that most of the strategies that Russell talks about in this book still hold true today.
It includes a ton of actionable advice and if you’re looking to offer anything online, I really recommend that you get a copy of this book and keep it as a recommendation.
DotCom Secrets Book CoverThe book is just 254 pages long, and Russell has a really captivating, interesting design that makes the book and easy read.
He fills the pages with examples and stories of his own company, and he does a truly an exceptional job discussing the different “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star rating with more than 500 evaluations on Amazon.
Who is Russell Brunson?
For those of you who are not knowledgeable about him, Russell Brunson is an extremely successful online business owner. He began his first service in college (selling potato weapon DVDs) and he’s offered everything from shakes, tee shirts, and supplements.
He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software.
He also developed an entire environment around the software application that includes books (like DotCom Secrets), info products, and live occasions.
As an outcome of this, he’s made over 206 millionaires who become part of his special 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar organisation. And more remarkably, it was completely self-funded.
While I have no idea Russell personally, he did feature one of the websites I developed called DropMyLink in among his videos a long time back.
I have actually constantly remembered him due to the fact that of that, and he’s one of the couple of web personalities I still follow to this day.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell presents you to the concept of the worth ladder. This is a visual mapping of all the products/services you can use to your dream client, in rising order of rate.
DotComSecrets – Value Ladder Diagram
Preferably, you would like to offer people your best, most costly item? It’s unlikely someone would purchase that from you if they didn’t understand who you were.
With a value ladder, you can use something to individuals at a lower price point, where they are more willing to pull out their wallets.
As soon as you show the value you can in fact offer, you’ll get a particular portion of buyers climbing up your ladder to buy your more costly, however more value-packed products.
Russell then presents the concept of a sales funnel. This is the online process you have to setup to have consumers ascend the levels of your value ladder.
This is simply a quick introduction as rest of the book enters into more detail about the strategy and psychology for developing out your sales funnels.
Section 2: Your Interaction Funnel
The next section is all about interacting with your audience.
Initially, Russell speaks about creating an Appealing Character.
This is everything about creating an online personality that will draw in individuals to you and help you construct a following. These are your faithful fans who will be the ones to rush out to purchase your items.
There are 4 components you need for an appealing character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character flaws.
Is a polarizing figure.
DotComSecrets – Appealing Character
Russell goes into detail about each and shares numerous examples to assist understand exactly what he suggests.
The 2nd half of the chapter explains 2 of the most effective email marketing strategies for keeping your list engaged.
The first is called the Soap Opera Series Its purpose is to help you bond your brand-new leads with your appealing character. The crucial idea behind this series is to keep each email open-ended and amusing.
DotComSecrets – Daytime Drama Sequence
By doing this your subscribers will WISH TO open every one of your emails.
Russell shares among the 5 e-mail soap opera sequences that he utilizes, and he explains his thinking behind each email so you can adapt them to your very own series.
The next email strategy is the Daily Seinfeld Sequence. These are the emails you need to be sending out to preserve your relationship with your subscribers.
Since if you do not engage with your list on a regular basis, they are going to ignore you and your future marketing efforts will decrease in effectiveness.
What makes the day-to-day Seinfeld e-mails work is that they are entertaining. Each e-mail is 10% content and 90% home entertainment. Start doing this and you will see your open rates, click rates, and conversations dramatically increase.
Area 3: “Funnelology”.
The third area of DotCom Secrets is everything about funnel fundamentals and the methods behind a successful funnel.
One of the important points that Russell emphasizes here is that you should not go back to square one when developing a funnel. It’s highly likely that individuals in your target audience have actually already created effective sales funnels. So leverage their experience when developing your own.
To do this, Russell highlights the 5 aspects of any effective project, and he teaches you the best ways to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 stages of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you need to comprehend each stage:.
” The real distinction between having a six-, seven-, or even eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the different points along the line”.
One of my most significant takeaways in this area was the significance of setting up a pre-frame. To maximize your success, you need to properly set your visitor’s mindset prior to every step of your sales funnel.
To do this, you will need to understand your traffic’s temperature level so you can create the proper pre-frame bridge.
You need to certify your customers, purchasers and your VIP purchasers (the huge spenders!).
Understanding (and implementing) all these steps will assist you get the most value possible from each customer, while also delivering them maximum value.
The last part of this section, Russell discusses the twenty-three foundation of a funnel. He compares creating a funnel to having fun with a set of lego blocks.
So creating a funnel for your service is a matter of blending and matching the various blocks together.
Area 4: Funnels and Scripts.
I discovered area 4 to be the genuine gem of the book. This is where Russell explains about a few of his finest sales funnels.
We learn the psychology he uses behind each funnel and how they work. Most useful of all, he provides you with fill in the blank design templates so you can execute each funnel for your own organisation.
He also goes over the specific guidelines he utilizes for structuring the perfect One Time Offer (OTO). This is essential since the OTO’s are where you really make the true benefit from your funnel.
The 7 funnels he enters into are the:.
Two Step– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Undetectable Funnel Webinar.
Item Launch Funnel.
High Ticket, 3 Step application Funnel.
What I like is that these funnels are based upon Russell’s own real-world experience with them.
The 2 Action– Free plus shipping funnel is the exact same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.
It’s sort of amusing. He built a funnel to sell ClickFunnels, using ClickFunnels. It’s an excellent example of consuming your very own canine food.
2 Action Free Plus Shipping Funnel.
Area 5: ClickFunnels.
The last section of DotCom Secrets is basically a short advertisement for ClickFunnels. As pointed out previously, it’s the software for developing the types of sales funnels that Russell has actually been teaching you in the book.
There’s very little meat to this last area, but you can read my ClickFunnels evaluate here for a more in-depth look at how it works.
How can you make money with DotComSecrets?
Of course, the most direct way to make money with this book is to carry out the strategies inside.
The section on developing an Appealing Character and utilizing Daytime soap Sequences and Seinfeld e-mails can be used by any online service.
And if you offer anything online then carrying out any of the funnels in the book will certainly improve your earnings.
I discussed earlier that DotCom Secrets becomes part of the ClickFunnels environment which has one of the very best affiliate programs I have actually been a part of. Read part 1 of my ClickFunnels Affiliate Overview of see why I believe so.
So you can likewise promote DotCom Secrets as an affiliate also. While you will not earn any commission on the front end sale, you will cookie anyone who buys the book through your link. And if they buy anything on the backend you will get 40% of anything they buy in the future.
This is huge due to the fact that you are leveraging Russell’s own funnel. It’s been time tested and you understand it works.
DotCom Secrets Pricing.
The paperback edition of DotCom Secrets is presently offering on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
Nevertheless, Russell is likewise providing the book for free if you purchase directly from his site. You’ll simply need to pay shipping and handling which comes out to $7.95.
I advise buying from his site since this enables you to see his 2-step Free plus shipping funnel in action. You get a first-hand look at how the funnel works, and the value he provides as you go through his funnel.
As Russell mentions in the book, you should constantly aim to re-engineer successful funnels, and this is a terrific method to do that.
I actually took pleasure in reading DotCom Secrets. It’s filled with a bunch of aha moments, and each time I encountered one I would go back and think how I could integrate the idea into my own companies.
As Russell emphasizes, this book is a playbook. So it’s implied to be checked out numerous times.
Read it the first time to get that initial understanding, and then start utilizing it as a referral as you begin carrying out each of the methods.
Overall, if you do any selling online, I highly suggest that you pick up a copy. I guarantee you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets