dotcomsecrets book review
There’s definitely an art to effectively offering items online.
And if you have not done it before, you will face a big learning curve.
Rather of starting from scratch,
I advise finding out from somebody who has done it.
DotCom Secrets Review
Last updated: July 6, 2018
Russell Brunson’s DotCom Secrets is a fascinating read filled with practical suggestions on creating high converting sales funnels. A must read for any online marketer.
Somebody who has produced a successful online service and can credibly discuss what works and exactly what does not.
One of these individuals is Russell Brunson, and in this evaluation, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
What is DotCom Secrets?
While DotCom Secrets was published back in 2015, I still discover that most of the techniques that Russell discuss in this book still apply today.
It contains a lots of actionable advice and if you’re looking to offer anything online, I truly advise that you grab a copy of this book and keep it as a recommendation.
DotCom Secrets Schedule CoverThe book is only 254 pages long, and Russell has a really captivating, appealing design that makes the book and simple read.
He fills the pages with examples and stories of his own organisation, and he does an actually an outstanding task explaining the various “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star score with more than 500 reviews on Amazon.
dotcomsecrets book review
Who is Russell Brunson?
For those of you who are not familiar with him, Russell Brunson is an extremely effective online business owner. He began his first company in college (selling potato weapon DVDs) and he’s sold everything from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they introduced the extremely successful ClickFunnels software.
He also developed a whole community around the software application which includes books (like DotCom Secrets), information products, and live occasions.
As a result of this, he’s made over 206 millionaires who belong to his unique 2 Comma Club.
According to Forbes, Etison, LLC is now a 360 million dollar service. And more impressively, it was completely self-funded.
While I don’t know Russell personally, he did function among the sites I developed called DropMyLink in one of his videos a long time earlier.
I’ve always remembered him since of that, and he’s one of the few internet personalities I still follow to this day.
dotcomsecrets book review
A look inside DotCom Secrets
Area 1: Ladders and Funnels
To begin the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you can provide to your dream customer, in rising order of price.
DotComSecrets – Value Ladder Diagram
Preferably, you wish to sell individuals your best, most costly product right? It’s not likely someone would purchase that from you if they didn’t understand who you were.
With a value ladder, you can provide something to individuals at a lower rate point, where they are more happy to take out their wallets.
Once you show the worth you can in fact provide, you’ll get a certain portion of purchasers climbing up your ladder to buy your more costly, however more value-packed items.
Russell then presents the principle of a sales funnel. This is the online process you need to setup to have clients rise the levels of your worth ladder.
This is just a fast introduction as remainder of the book enters into more information about the strategy and psychology for building out your sales funnels.
Area 2: Your Communication Funnel
The next section is everything about interacting with your audience.
Initially, Russell discusses creating an Attractive Character.
This is everything about developing an online personality that will bring in people to you and assist you develop a following. These are your loyal fans who will be the ones to hurry out to buy your items.
dotcomsecrets book review
There are 4 components you require for an appealing character:
Having a backstory.
The capability to speak in parables.
Having the ability to share your character defects.
Is a polarizing figure.
DotComSecrets – Attractive Character
Russell goes into detail about each and shares a number of examples to help understand exactly what he indicates.
The second half of the chapter describes two of the most reliable email marketing strategies for keeping your list engaged.
The very first is called the Daytime soap Series Its function is to assist you bond your new leads with your appealing character. The key concept behind this series is to keep each email open-ended and amusing.
DotComSecrets – Daytime Drama Sequence
By doing this your customers will WISH TO open each of your emails.
Russell shares one of the 5 email soap opera sequences that he utilizes, and he explains his believing behind each email so you can adapt them to your own sequence.
The next email technique is the Daily Seinfeld Sequence. These are the e-mails you need to be sending to preserve your relationship with your subscribers.
Due to the fact that if you don’t interact with your list on a regular basis, they are going to forget you and your future marketing efforts will decrease in effectiveness.
dotcomsecrets book review
What makes the day-to-day Seinfeld emails work is that they are amusing. Each email is 10% material and 90% home entertainment. Start doing this and you will see your open rates, click rates, and discussions considerably increase.
Area 3: “Funnelology”.
The 3rd area of DotCom Secrets is everything about funnel fundamentals and the methods behind an effective funnel.
One of the crucial points that Russell stresses here is that you should not go back to square one when developing a funnel. It’s extremely most likely that individuals in your target market have currently developed effective sales funnels. So take advantage of their experience when producing your own.
To do this, Russell highlights the 5 aspects of any successful project, and he teaches you the best ways to reverse engineer your competitor’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you need to comprehend each phase:.
” The genuine distinction between having a 6-, seven-, and even eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the different points along the line”.
One of my biggest takeaways in this section was the value of setting up a pre-frame. To maximize your success, you need to effectively set your visitor’s state of mind prior to every action of your sales funnel.
To do this, you will need to know your traffic’s temperature level so you can produce the appropriate pre-frame bridge.
You need to certify your subscribers, purchasers and your VIP purchasers (the huge spenders!).
Comprehending (and carrying out) all these actions will assist you get the most value possible from each customer, while also delivering them maximum value.
The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He compares developing a funnel to playing with a set of lego blocks.
Producing a funnel for your service is a matter of mixing and matching the various blocks together.
Area 4: Funnels and Scripts.
I found area four to be the genuine gem of the book. This is where Russell explains about some of his finest sales funnels.
We find out the psychology he utilizes behind each funnel and how they work. Most handy of all, he supplies you with fill in the blank templates so you can implement each funnel for your own company.
He also reviews the particular rules he utilizes for structuring the perfect One Time Deal (OTO). This is very important since the OTO’s are where you actually make the true make money from your funnel.
The 7 funnels he enters into are the:.
2 Step– Free plus shipping Funnel.
Self Liquidating Deal Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Item Release Funnel.
High Ticket, 3 Step application Funnel.
Exactly what I like is that these funnels are based on Russell’s own real-world experience with them.
For instance, the 2 Step– Free plus shipping funnel is the precise same funnel he uses to sell DotCom Secrets (and ClickFunnels) himself.
It’s sort of funny. He developed a funnel to sell ClickFunnels, using ClickFunnels. It’s an excellent example of eating your own pet food.
2 Action Free Plus Shipping Funnel.
Section 5: ClickFunnels.
The last area of DotCom Secrets is basically a brief advertisement for ClickFunnels. As discussed earlier, it’s the software for creating the types of sales funnels that Russell has been teaching you in the book.
There’s not much meat to this last section, however you can read my ClickFunnels examine here for a more detailed look at how it works.
How can you earn money with DotComSecrets?
Obviously, the most direct way to make money with this book is to execute the strategies inside.
The area on creating an Appealing Character and utilizing Soap Opera Sequences and Seinfeld emails can be utilized by any online service.
And if you offer anything online then carrying out any of the funnels in the book will definitely improve your revenues.
I mentioned earlier that DotCom Secrets belongs to the ClickFunnels community which has one of the very best affiliate programs I’ve been a part of. Read part 1 of my ClickFunnels Affiliate Overview of see why I believe so.
So you can also promote DotCom Secrets as an affiliate also. While you won’t earn any commission on the front end sale, you will cookie anybody who acquires the book through your link. And if they purchase anything on the backend you will get 40% of anything they purchase in the future.
This is substantial since you are leveraging Russell’s own funnel. It’s been time evaluated and you know it works.
DotCom Secrets Prices.
The paperback edition of DotCom Secrets is presently selling on Amazon for $14.67. Or you can pick up the Kindle edition for $6.00.
Russell is also offering the book for complimentary if you buy straight from his website. You’ll just have to pay shipping and handling which comes out to $7.95.
I recommend purchasing from his site because this enables you to see his 2-step Free plus delivering funnel in action. You get a first-hand look at how the funnel works, and the value he offers as you go through his funnel.
As Russell mentions in the book, you should always aim to re-engineer effective funnels, and this is a fantastic way to do that.
I really took pleasure in reading DotCom Secrets. It’s filled with a lot of aha minutes, and each time I came across one I would step back and believe how I could integrate the concept into my own companies.
As Russell emphasizes, this book is a playbook. It’s suggested to be checked out numerous times.
Read it the very first time to obtain that initial understanding, and after that start using it as a recommendation as you begin executing each of the strategies.
Overall, if you do any selling online, I highly recommend that you get a copy. I guarantee you that will find out something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets