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There’s definitely an art to effectively selling products online.
And if you haven’t done it previously, you will deal with a substantial knowing curve.
So rather of going back to square one, I recommend gaining from someone who has actually done it.
DotCom Secrets Review
Last upgraded: July 6, 2018
Russell Brunson’s DotCom Secrets is a fascinating read filled with useful guidance on creating high converting sales funnels. A need to read for any online marketer.
Someone who has produced a successful online business and can credibly explain what works and exactly what does not.
One of these individuals is Russell Brunson, and in this review, I’m going to take a look at his book DotCom Secrets: The Underground Playbook For Growing Your Business Online.
What is DotCom Secrets?
While DotCom Secrets was released back in 2015, I still discover that the majority of the methods that Russell speak about in this book still hold true today.
It consists of a ton of actionable recommendations and if you’re seeking to sell anything online, I truly suggest that you get a copy of this book and keep it as a recommendation.
DotCom Secrets Book CoverThe book is just 254 pages long, and Russell has a really captivating, appealing style that makes the book and easy read.
He fills the pages with examples and stories of his own business, and he does a truly an exceptional task discussing the different “secrets” that are inside the book.
At the time of this post, the book has a 4.5-star ranking with more than 500 evaluations on Amazon.
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Who is Russell Brunson?
For those of you who are not familiar with him, Russell Brunson is a highly successful online entrepreneur. He began his very first service in college (selling potato weapon DVDs) and he’s sold whatever from shakes, t-shirts, and supplements.
He co-founded Etison LLC, where they introduced the hugely successful ClickFunnels software application.
He also developed a whole environment around the software which includes books (like DotCom Secrets), information products, and live events.
As a result of this, he’s made over 206 millionaires who become part of his unique 2 Comma Club.
Inning accordance with Forbes, Etison, LLC is now a 360 million dollar organisation. And more remarkably, it was totally self-funded.
While I have no idea Russell personally, he did function among the websites I created called DropMyLink in among his videos a very long time ago.
I have actually always remembered him because of that, and he’s one of the couple of internet personalities I still follow to this day.
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An appearance inside DotCom Secrets
Area 1: Ladders and Funnels
To begin the book Russell introduces you to the concept of the worth ladder. This is a visual mapping of all the products/services you can use to your dream customer, in ascending order of rate.
DotComSecrets – Value Ladder Diagram
Preferably, you wish to sell individuals your finest, most costly item right? But it’s not likely somebody would purchase that from you if they didn’t understand who you were yet.
With a value ladder, you can offer something to individuals at a lower cost point, where they are more going to take out their wallets.
As soon as you show the worth you can really supply, you’ll get a specific portion of buyers climbing up your ladder to purchase your more expensive, but more value-packed products.
Russell then presents the principle of a sales funnel. This is the online process you need to setup to have customers ascend the levels of your value ladder.
This is just a fast intro as remainder of the book enters into more detail about the technique and psychology for developing out your sales funnels.
Area 2: Your Communication Funnel
The next area is everything about interacting with your audience.
Russell talks about producing an Appealing Character.
This is all about developing an online personality that will bring in people to you and assist you build a following. These are your faithful fans who will be the ones to hurry out to purchase your products.
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There are 4 elements you require for an appealing character:
Having a backstory.
The ability to speak in parables.
Having the ability to share your character flaws.
Is a polarizing figure.
DotComSecrets – Attractive Character
Russell goes into detail about each and shares a number of examples to help understand what he indicates.
The second half of the chapter explains 2 of the most effective email marketing methods for keeping your list engaged.
The first is called the Soap Opera Sequence Its purpose is to assist you bond your new leads with your appealing character. The essential idea behind this sequence is to keep each e-mail open-ended and entertaining.
DotComSecrets – Soap Opera Series
By doing this your subscribers will WANT to open each of your emails.
Russell shares one of the 5 email soap opera series that he utilizes, and he explains his believing behind each email so you can adjust them to your own sequence.
The next email method is the Daily Seinfeld Series. These are the e-mails you have to be sending to keep your relationship with your subscribers.
Due to the fact that if you do not interact with your list on a regular basis, they are going to forget you and your future marketing efforts will decrease in efficiency.
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Exactly what makes the everyday Seinfeld e-mails work is that they are amusing. So each email is 10% material and 90% home entertainment. Start doing this and you will see your open rates, click rates, and conversations dramatically increase.
Area 3: “Funnelology”.
The third section of DotCom Secrets is everything about funnel basics and the methods behind an effective funnel.
Among the essential points that Russell emphasizes here is that you should not start from scratch when creating a funnel. It’s highly most likely that individuals in your target market have currently created effective sales funnels. Utilize their experience when developing your own.
To do this, Russell highlights the 5 aspects of any effective campaign, and he teaches you the best ways to reverse engineer your rival’s funnels.
Next, Russell goes into the 7 phases of a funnel.
DotComSecrets – 7 Phases of A Funnel.
Here’s a quote from Russell that highlights why you have to comprehend each phase:.
” The real distinction between having a six-, seven-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively monetize the various points along the line”.
One of my greatest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you have to effectively set your visitor’s state of mind prior to every action of your sales funnel.
To do this, you will have to understand your traffic’s temperature level so you can create the correct pre-frame bridge.
Then you have to certify your subscribers, purchasers and your VIP purchasers (the huge spenders!).
Understanding (and carrying out) all these steps will help you get the most value possible from each subscriber, while also providing them optimal worth.
The last part of this area, Russell goes over the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a set of lego blocks.
Developing a funnel for your organisation is a matter of blending and matching the different blocks together.
Section 4: Funnels and Scripts.
I found area four to be the genuine gem of the book. This is where Russell goes into detail about some of his best sales funnels.
We learn the psychology he uses behind each funnel and how they work. Most useful of all, he provides you with fill in the blank templates so you can carry out each funnel for your own company.
He likewise reviews the particular guidelines he uses for structuring the perfect One Time Deal (OTO). This is very important since the OTO’s are where you actually make the real benefit from your funnel.
The seven funnels he enters into are the:.
Two Action– Free plus shipping Funnel.
Self Liquidating Offer Funnel.
The Perfect Webinar Funnel.
Unnoticeable Funnel Webinar.
Item Launch Funnel.
High Ticket, 3 Step application Funnel.
What I like is that these funnels are based on Russell’s own real-world experience with them.
For example, the Two Step– Free plus shipping funnel is the specific very same funnel he utilizes to offer DotCom Secrets (and ClickFunnels) himself.
It’s sort of funny. He constructed a funnel to offer ClickFunnels, using ClickFunnels. It’s a great example of consuming your very own dog food.
2 Step Free Plus Shipping Funnel.
Area 5: ClickFunnels.
The last section of DotCom Secrets is generally a short advertisement for ClickFunnels. As mentioned previously, it’s the software application for creating the kinds of sales funnels that Russell has been teaching you in the book.
There’s not much meat to this last section, but you can read my ClickFunnels review here for a more in-depth look at how it works.
How can you earn money with DotComSecrets?
Obviously, the most direct way to make money with this book is to execute the methods inside.
The section on creating an Attractive Character and using Soap Opera Sequences and Seinfeld e-mails can be used by any online organisation.
And if you sell anything online then carrying out any of the funnels in the book will certainly enhance your profits.
I mentioned earlier that DotCom Secrets becomes part of the ClickFunnels community which has one of the best affiliate programs I’ve belonged of. Check out part 1 of my ClickFunnels Affiliate Overview of see why I think so.
You can likewise promote DotCom Secrets as an affiliate. While you won’t make any commission on the front end sale, you will cookie anyone who acquires the book through your link. And if they purchase anything on the backend you will get 40% of anything they purchase in the future.
This is big because you are leveraging Russell’s own funnel. It’s been time evaluated and you know it works.
DotCom Secrets Rates.
The paperback edition of DotCom Secrets is currently offering on Amazon for $14.67. Or you can get the Kindle edition for $6.00.
However, Russell is likewise providing the book for free if you buy straight from his site. You’ll just need to pay shipping and handling which comes out to $7.95.
I advise buying from his website because this permits you to see his 2-step Free plus delivering funnel in action. You get a first-hand look at how the funnel works, and the value he provides as you go through his funnel.
As Russell points out in the book, you need to always attempt to re-engineer successful funnels, and this is a great way to do that.
I really delighted in reading DotCom Secrets. It’s filled with a bunch of aha minutes, and each time I discovered one I would step back and think how I might include the principle into my own services.
As Russell stresses, this book is a playbook. It’s suggested to be read numerous times.
Read it the very first time to get that preliminary understanding, then begin utilizing it as a recommendation as you begin executing each of the techniques.
In general, if you do any selling online, I highly suggest that you get a copy. I guarantee you that will discover something from it.
** Disclaimer some of the links on this page are affiliate links for DotCom Secrets